But simply having access to a tool like this doesn't guarantee success. In fact, many Mailchimp users end up frustrated because their open and conversion rates never improve.
So what steps can you take to use Mailchimp to boost your email marketing numbers?
The impact of Mailchimp
Mailchimp is popular because it's so effective for most people and businesses. That doesn't mean it's a perfect tool.
But if you want to get the most out of this platform, you netherlands telegram mobile phone number list need to better understand Mailchimp's strengths and weaknesses so you can emphasize the former and compensate for the latter.
How to improve email marketing results in Mailchimp
What actions should you take to improve your email marketing results when using Mailchimp?
Select the right account level: First, be prepared to select the right account level. Many newcomers to the email marketing space understand that Mailchimp is a potentially free platform, so they tend to assume that the free one will be adequate to meet their business needs. But higher-tier paid accounts provide access to greater reach, expanded features, and more powerful tools to flesh out your promotional campaigns. If you're just starting out, or have a small user base, you may not need a paid tier. But if you're hoping to make a big impact, you're more likely to need one of the higher subscriptions. Features of paid account levels change with some regularity, so be sure to review the benefits of each tier before making a decision.
Import and consolidate subscribers: Email campaigns are stronger when you have a strong list of subscribers to begin with. That’s why one of your first moves after signing up for Mailchimp should be to import and consolidate all of your subscribers. If you have multiple sources of customer information, make sure you’re taking advantage of all of them. Mailchimp’s handy import feature makes it easy to create new lists, merge information, and remove duplicate entries in your records.
Use Mailchimp's existing templates: Mailchimp has dozens of stunning templates that you can use as a base for your emails. Some users avoid them, seemingly in the hopes of being able to come up with a more original design, but these are considered effective templates for a reason: They've been historically tested. Just make sure you make enough changes to give your campaign a reasonably distinctive design.
Use embedded videos: With Viewed, it's easy to send videos that autoplay inside your emails and send them through Mailchimp. Just follow the steps in this tutorial. Videos have been proven to be more engaging and appealing to most audiences, allowing you to create emails that improve your conversion rate by up to 170% and increase your sales. Because this tool is so easy to use, your biggest challenge is going to be creating videos that resonate with your target audience.