As a business, Black Friday is your chance to gain more traffic, achieve greater brand visibility, and increase sales, boosting your revenue before the year ends. With the right email marketing strategy, you can achieve even more and outperform your top competitors.
But what exactly are the best ways to use email marketing in coordination with your Black Friday strategy?
Perfecting Sales
One of your biggest assets in the Black Friday list of telegram users in malaysia marketing game will be the sales and special offers you’re going to present to your audience. Spend time actively researching your target audience, the competitive offers you expect to see, and the value of temporarily reducing prices.
Hitting an attractive yet profitable price point, or coming up with a compelling welcome offer for new customers, could instantly make all of your promotional efforts (including email) more effective.
Black Friday Email Marketing Best Practices
Assuming you have compelling and interesting offers in place, you can follow these best practices to make the most of your Black Friday email marketing campaign:
1. Start early
If you haven’t already, start planning your Black Friday email strategy today. The sooner you start, the better. If you’re not ready to send specific offers or you’re still deciding what your sales will be, don’t worry—you can still plan the timing of your emails, grow your subscriber list, and more. Otherwise, you can start by sending teasers to your subscribers. For example, you can provide a countdown to Black Friday or give your customers some early deals, with a forecast of the sales you’ll be offering over the Black Friday weekend. If you start putting together your Black Friday plans the week before Black Friday arrives, it might be too late to fully capitalize on your ideas.
2. Spend time growing your subscriber list
If you still have a few weeks before Black Friday rolls around, do what you can to increase the number of subscribers on your list. A combination of advertising, social media posts, and customer outreach can secure you hundreds, if not thousands, of additional email subscribers, ultimately increasing the value of your marketing efforts.
3. Master your subject line
The subject line is arguably the most important component of any marketing email, as it is often the factor that determines whether your recipient bothers to open your message or not. Ahead of Black Friday, it’s important to conduct AB testing with different variations of your intended subject lines, to find out what works and what doesn’t .
4. Find a way to critically differentiate yourself
Businesses everywhere are going to compete hard and aggressively for consumer attention. Consumers’ inboxes will be filled with marketing emails. If you want to be successful, you need to find some way to differentiate yourself – this could be with lower prices, more entertaining content, or a unique twist that no one else in your industry has tried before.
5. Make the most of the weekend
Black Friday gets all the attention, but the truth is that people shop non-stop throughout the Black Friday weekend, including Saturday, Sunday, and even “Cyber” Monday. Make sure to spread your deals and promotions out over this time period, reaching more customers and closing more sales in the process.
6. Use embedded videos
Next, use embedded videos in your emails . Video content is much more engaging and persuasive than written content, and it gives you more creative flexibility, which is especially important if you're showcasing new products. It's also an easy way to differentiate your emails and help your brand stand out from the competition.
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7. Personalize your approach as much as possible
Your email content will be much more engaging and persuasive if you find a way to personalize your approach. At a basic level, you can customize your subject lines, greetings, and other email features to address recipients by name. Or you can get more advanced and send emails based on previous purchase activity, abandoned shopping carts, and other trackable actions and metrics.