What is web maintenance?
Web maintenance is the process of performing corrective or preventive actions on a website, so that it functions properly. This maintenance involves tasks on different areas such as structure, design, content and other optimizations related to performance and security.
Website maintenance is just as important as viber phone number data design or digital strategy. The main reason is that the user experience largely depends on it. Imagine a potential customer visits your website and is shown errors or outdated content. What image do you think they will take away from your business? Do you think they will trust you and buy your products?
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Why do maintenance?
A corporate website, an online store or a blog is operational 24×7, 365 days a year. And not only that, it is the basis of your digital presence and the showcase of your brand on the Internet. For this reason, the work does not end once it is operational. It must be maintained and cared for to ensure that it works correctly .
Nowadays, technology and the Internet change and evolve very quickly, so it is easy for a website to quickly become outdated. Security must also be taken into account, especially if it is a WordPress website. As it is the most widely used CMS in the world , it is therefore more susceptible to hacker attacks, viruses and spam. For this reason, if you want to keep your website safe and protected, it is necessary to perform periodic maintenance.
Benefits of hiring website maintenance
You already have your website up and running and after a few months you notice that it loads slower or that it crashes. What is the reason? Has the company that created it deceived you? No, just like a car, it needs regular maintenance work. The main advantages of hiring it are:
Improve web security and eliminate vulnerabilities to hacker attacks.
Minimize errors and prevent them so that it is not too late.
Improve website performance and user experience.
Avoid losing SEO positioning and even improve it.
Generate more conversion opportunities.
Maintain an up-to-date design, with good web architecture, without errors and that improves usability.
Save time and money. Trying to fix errors without the proper knowledge can cause problems and headaches.
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Maintenance tasks
If you do not have the knowledge or time to maintain your website, it is best to hire a professional. Website maintenance includes:
Updates. Review software, plugins, and themes or templates to keep up to date with the latest versions. Having an outdated plugin can mean losing functionality, for example, the contact form not working.
Backups. Making backups with backup copies that can be recovered if necessary is one of the most important tasks.
Technical support. You can count on a professional capable of quickly resolving any problems that may arise.
Reports. In addition to performing security audits and analyzing possible malicious code, maintenance includes a report with the actions taken and the current status of the website.
SEO optimizations. These types of updates are usually contracted with the web positioning service. They include: content optimization for search engines, internal linking, title tags, h1, h2, image optimization, loading speed, etc.