Then I See How It Relates To The Story I’m Telling.”find Evidence For Your White Paper That Reinforces The Story You’re Telling, Says @susanlapoint Via @sarahlparkeruk @cmicontent.share On Xto Persuade Your Reader, Make Sure The Evidence Is Compelling. “citing Credible Sources Is Key. I Start By Looking For Original Research – Meaning From Well-known Research Firms And Publications,” Susan Says. “you Establish Trust By Including Reliable Data, As Well As Case Studies And Quotes From Industry Experts.
”consider This White Paper, Unlock The Agile Workspace From Six malta phone number resource Degrees, Which Highlights Key Statistics And Leverages Industry Sources And Analysts Such As The Tuc, Gartner, Pwc, And Deloitte. This Image Details The References Used In The White Paper With Titles And Links.you Can Find Trustworthy Sources By:using Industry Journals, Leading Analysts, And Research Reportssearching Authoritative Industry Sites For Your Topic Keywordscreating A List Of Sources That Provide The Best Data That You Refer To Each Time You Write A White Paperusing Keywords Such As “gartner” Or “idc” To Google Search For Your Topic To Quickly Locate Gated Data In Press Releaseswhite Papers Are Created To Educate Readers, So Building Trust By Using Recent Research Is Best.
Within The Past Two Years Is A Good Benchmark For Fast-paced Industries. “trust Is How You Build Your Case And Influence Your Reader To Act,” Susan Says.handpicked Related Content: How To Get Valuable External Content Sources Offer A Conclusiononce You Have Made Your Argument, Think About What Your Key Message Is.sarah Mitchell, Co-founder At Typeset, Is An Experienced White Paper Writer And Content Marketer. She Says The Goal Of A White Paper Is To Help Your Readers Make An Informed Decision.