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The potential of long-tail keywords is really big and you definitely can't underestimate them. Good optimization of blog posts is a great opportunity to build a wide resource of such phrases.
Newsletter
A newsletter is a regularly sent correspondence to blog readers as well as current or potential customers. The purpose of mailing is to establish a positive and permanent relationship with the recipient and (obviously) increase sales of products and services. The newsletter provides interesting information or curiosities on a given topic and additionally reminds you that a new entry has appeared on the blog and what to pay attention to when reading it, such action significantly helps in running your own blog.
Why is it worth sending a newsletter?
You use a personalized communication channel. With the newsletter, you can easily reach new recipients.
You reach the right audience.
The recipient receives valuable and unique content.
You are building a base of active and engaged readers.
Collecting customer data, including:
By building a list of subscribers and sending them a newsletter, you reach recipients interested in the products or services you offer.
In the newsletter you can inform recipients about new offers, promotions, etc.
This is not the end, you will learn more about newsletters soon in our next post - Don't miss it.
And by the way - don't forget to subscribe to our newsletter to receive more useful information
Content Marketing and SEO
Running a company blog gives you a lot of opportunities that you can effectively use in SEO activities, positioning your website or building authority and recognition. What are the benefits of content marketing activities on your own blog?
Possibility to place keywords, greater possibilities for positioning specific phrases.
Possibility of adding links in the content, internal linking to moj database specific products or services. increasing the visibility of the assortment.
Chance to obtain links - if the article is appreciated by Internet users.
Possibility of publishing videos.
Possibility to add your own, well-optimized content.
Increase brand recognition by publishing well-optimized content.
Increased trust - a blog builds brand recognition.
Generating greater profits from selling products and services.
Why is it worth keeping a company blog?
Running a corporate blog has many benefits. Internet users often want to seek expert opinions on a given topic, valuing them more than randomly found entries. A corporate blog allows you to share your own knowledge and experience with others, which in many cases becomes invaluable help. Why is it worth running your own corporate blog and what are the benefits of blogging?
Long tail phrase positioning - the ability to increase visibility in Google for multi-word phrases with fewer searches.
Building an image of an expert, creating an image of a leader in the industry - you only post specialist knowledge on your blog, thanks to which you are perceived as a specialist in a given industry.
Supplementing the content published on social media - on a fanpage, short entries are usually posted, on a blog you have the opportunity to expand on the thought and create a comprehensive article and describe the topic in detail.
Generating traffic - systematically published entries have the potential to increase traffic to your website.
Creating a bond with the customer - the customer perceives you as a specialist, which makes them more likely to come back to you wanting to seek expert advice and, as a result, perhaps even make a purchase.
Building a mailing list - recipients interested in a given topic are more likely to sign up for the company newsletter, so you can stay in constant contact with them.
Running a company blog is a real chance to promote a given business. Solidly implemented Content Marketing is currently one of the most frequently chosen forms of advertising. To achieve blogging success, take care to publish valuable and well-optimized content. Systematicity and reliability when running a blog as well as the time of publishing entries. All this will bring positive effects and benefits for your company.