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They Make Design The Last Step In The Content Creation Production Process. The Result Is Nearly Every Piece Of Content Is Planned Through The Lens Of A Writer. By The Time A Typical Creative Brief Fights Its Way Past A Tyrannical Project Manager And Reaches A Designer, It’s Set In Stone.yet, Design Is Arguably The More Important Half Of Content Creation. (Heretical, I Know.) If A Layout Is Wonky, Text Is Hard To Follow, Or Graphics Are A Weird Mismatch, Readers May Never Consume The Text.

#design Is The More Important Half Of Content Creation. Yet, Too Many macedonia phone number resource Marketers Treat Designers Like A Vending Machine, Says @cgillespie Via @cmicontentshare On Xif Designers Had More Input, They Could Turn Those Staid Text Ideas Often Published As E-books Or Content Formats, Such As Syncari’s Comic Series, Chili Piper’s Graphic Novella, Guru’s Template Gallery, And Dumpling Delivery’s Game.sometimes, The Mere Sensation Of Doing Things Differently Gives Your Content A Serious Competitive Advantage.how Can You Unlock That Latent Design Potential In Your Organization? I Asked Two Design Directors At Fenwick.



Their Input Changed My Idea For This Article Considerably.involve Designers Early In The Processamanda Tennant And Clarissa Kupfer, Design Directors At Fenwick, Say It’s Important To Recognize No Two Designers Are Alike. Some Are More Equipped Than Others To Be Brought Into The Process Early. A Creative Director Is Likely Experienced In Pitching Ideas, But A Production Designer Often Is Happier When They Receive Strict Instructions. Invite Designers To Planning Meetingsadd Your Design Partner To (Nearly) Every Planning Call.