For trigger setup, the typical workflow starts with selecting a starting condition. This could be a form that they send to the smart list that is being triggered.
Then it’s a matter of belize phone numbers working through a sequence of actions to start the workflow. This could be sending an email or adding a contact to your email list or removing them from that list.
Delays are essential to increase trigger workflow, and this way you don’t have to worry about who gets what on a particular day.
Finally, you can customize and edit the settings of this workflow to tailor how you do things to make the most of it.
Classic automatic trigger
Some classic automation triggers are simple and don’t require too much complexity. These are ideal for new businesses and those just starting to introduce email marketing triggers.
Time-based triggers are things you set to stop working at a certain time, and these can be delays that you set.
There is also a sign-up trigger that sends an email when a prospect signs up for your newsletter or receives an email from you.
An example of a welcome email might be one that welcomes a company or brand member, giving a brief introduction.
Another example might be a 'Thank you' email where you simply thank the opportunity to subscribe.
Email Care
Image Source: Really Good Email
Image Source: Really Good Email
Nurturing your prospects is essential to keep them in the sales funnel . It could be an email about how to use your product or service in action.
Or it could be an opportunity for them to share more information with you in the form of a compilation of data. This way, you can better understand who they are.
Email retention
Image Source: Really Good Email
Image Source: Really Good Email
Here are some great examples of customer retention emails to send to customers who may be in limbo mode.
It could be a classic 'you abandoned your cart' email or a promotional offer that's specifically presented to benefit each target customer.
For example, GetResponse recommends:
Give them a final offer, such as an additional 10% off if they decide within the next 24 hours.
Or ask them to answer a few questions about the product: what went well, what went wrong, what they want more of?
Special Occasion Email
For special occasion emails, these are triggered emails that may only occur once. This could be a birthday email, offering a discount or special privilege , or an order confirmation email when a purchase is made through your website.
Product update emails
When products are added to your site, or new or restocked, these are just some examples of product update emails that keep your customers informed about stock and products they may be interested in.
More advanced triggers
In addition to the basic incentives, there are some advanced options worth knowing about. There are Advanced Sequences and Transactional Emails that have more in-depth analysis.
For example, if you have a video or interactive element within an email, you’ll be able to see the level of engagement it has.
An email with a video could be a 'how to' tutorial or it could be an advert for your latest promotional campaign that you want to share with your customers.
Interactive elements can make your customers more entertained, maybe a GIF is worth using as an example.
Drip email campaigns can also be useful, and these are usually customized messages sent to customers at specific times.
There are free core uses for this, including onboarding emails, abandoned carts, and lead nurturing.
Onboarding Email
Image Source: Really Good Email
Image Source: Really Good Email
Onboarding emails help new customers understand the value of the product or service being offered.
It could be an email that educates them on the key benefits of the product or a welcome offer that entices them to spend money, usually using a discount or voucher.
Transactional Email
Image Source: Really Good Email
Image Source: Really Good Email
Transactional emails are messages that businesses must send to facilitate transactions. As such, they do not require customer permission to do so.
It remains extremely important for marketing purposes because there is so much information that customers need, otherwise they will suspect something is wrong.
If you’re looking for more resources to help you use email triggers, these five types of email triggers for customer care are a great place to start.
This guide by Emma is great for helping you set up triggered emails with some examples. Things are definitely moving forward when it comes to email marketing, and perhaps the appeal of automating your emails has made marketing more cost-effective and straightforward.
It's true that the saying 'Time is money' is so true!
Of Bio Users
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Yash Chawlani is a digital marketing professional who has gained significant experience working for industry insiders. He specializes in SEO and social media, and helps brands and businesses with top-notch content strategies. You can connect with him on LinkedIn .