Every organization, but also a company, knows that the focal point of a marketing program is the product. A specific and tangible offer that the company directs to the market. The product will be of a specific quality, designed in a specific way, and equipped and packaged in accordance with specific arrangements.
Goku can expand its offer with additional services, such as:
distribution;
after-sales service;
training.
Such activities can not only generate additional revenue, but also help the company gain a competitive advantage.
Marketing management tasks. Marketing management
Delivering Value
Goku's tactical planning should determine how to deliver honduras telemarketing value to customers. The company can provide buyers with access to the product through various offline and online channels. However, Goku's tasks do not end there.
The company must manage an area that is tasked with facilitating the transfer of products and services to target customers. This means identifying, hiring, and connecting various entities that will handle this task.
Goku should also understand how different types of wholesalers, retailers, and direct selling companies operate. It is crucial to know how these types of companies make purchasing decisions.
Communicating values
Goku should adequately demonstrate the value of its products and services to its target markets. Such activities require an integrated marketing communications program. Its task is to maximize the individual and collective contribution of all communication activities.
The company must build a mass communication system that includes:
advertising ;
sales promotion;
events;
public relations.
Customer needs are very different, so you need to plan more personalized communication. In addition, the company should hire, train and motivate sales representatives who will reach new customers using different techniques.
Also read: Why is it worth investing in online advertising? An overview of the most effective methods.
The foundations of long-term development
When considering product positioning, Goku must think about preparing new products, testing them, and then introducing them to the market as part of a long-term vision. This type of strategy should be combined with a planning process that takes into account the changing global context. This allows for the potential opportunities and challenges that the evolving market brings.