Clothing retailer Zara decided to use information about what its country email list customers buy to help its designers decide what to produce, when and in what quantity. Zara feeds directly into its internal processes with the information it can obtain from its customers’ actual actions.
Artificial intelligence
Artificial intelligence scientists have dreamed of computers being able to simulate humans for over 50 years. This dream is getting closer every day thanks to machine learning algorithms such as deep learning, recently implemented by companies like Google, Facebook, Microsoft, Amazon and IBM. Artificial intelligence allows bots to learn automatically through experience and data.