We have examined a total of 15 sectors in the Q1 period . When comparing the first quarters of 2019 and 2020, we aimed to make user-based movements in the market readable by addressing the changes in website traffic volumes, keyword searches, and brand visibility. Along with the main reflections of the COVID-19 effect, we shared information about the distribution of the increasing interest in the sector and the strategies adopted by brands during this period.
Our Q2 reports have started to meet you these days. While the pandemic process affects all our short-term and long-term decisions; we have put the Tourism and Transportation sector, which was affected job seekers database quite sharply by the quarantine and subsequent normalization periods, in the first place to examine in the second quarter.
In the report, we examine the Tourism and Transportation sector in 3 categories, namely Hotel/Accommodation, Transportation and Travel Content, and again by making a 2019/2020 comparison.
While we shared the findings we reached with the comparisons we made on a yearly basis in the report, we wanted to deepen the inferences we could make by comparing the first and second quarters of 2020 within themselves.
In the infographic where we compare the 2020 Q1/Q2 periods with the data we pulled from our reports; there is data on the total volume of visitors to websites in the sector, desktop and mobile usage rates, organic and paid traffic changes, search volumes of keywords, and the most searched words as reflections of changing consumer behavior.
You can review our infographic below to take a closer look at the first two quarters of the year, where we can observe the beginning of the pandemic, the quarantine period and then the beginning of normalization.
You can access all our sector reports here.
The feedback we receive from you while preparing our reports is very valuable to us. For any comments and opinions, you can contact us at [email protected].