Bounce rate ; In other words, the rate at which your visitors and potential customers leave your landing page before you give them a chance to convert into customers or quality visits.
So how do you evaluate a good bounce rate?
The most important way to increase conversion rates is to have more landing pages and have visitors navigate through them as much as possible.
conversion-rate-review
According to Navneet Kaushal in Search Engine Journal , if you see pakistan mobile phone numbers database a high bounce rate on your landing page, you will need to re-strategize your content marketing and site architecture. We at Clicksus agree with this. In this case, we recently published a blog post called How to Audit Content to find pages with low bounce rates. If you haven’t read that post, we’ll leave a link below.
How to Conduct an SEO Content Audit?
Reducing your bounce rate will definitely help you increase your conversion rate . When you understand the conversion architecture , you can develop a more seamless content marketing strategy that will grow your business. Of course, all of these are processes that will happen over time. But if you have to start somewhere, we recommend that you start by auditing your content frequently.
Transformation Architecture
Before we get into the bounce rate topic, we need to talk about the bounce conversion architecture.
The transformation architect basically consists of Analysis, brainstorming, planning, designing, testing and disseminating the content.
What is Bounce Rate?
When an internet user visiting your site visits your site from any page and leaves without visiting another page on the same domain, this is called a bounce .
The " bounce rate " , which we are more familiar with , is the percentage of all users who enter and exit your site from the same page and do not click to another page on your site.
1. Create readable content
One reason your target customers may be leaving your site is readability. The user experience starts with your content being readable and high-quality. Large chunks of text, in particular, can be intimidating to the reader, so you should avoid them.
Even if your content is qualified and full of information, if it has a poor architectural display and a difficult structure to read, it will be impossible to keep internet users on your site, as we live in an age of speed and have plenty of alternatives. This will cause immediate exits and will seriously increase your site's bounce rate.
If you look at a few of my posts, you will see how I have arranged my posts in an easily readable manner.
In this context,
Headings and subheadings should be structured properly.
Bullet points should be used frequently if possible.
Visual preferences are very important in this case, the right images should be used in the right places.
If possible, emphasis should be placed on using not only still images but also gifs or videos.
In order to facilitate navigation, the links should be more visible and in different colors.
Taking necessary actions to ensure the page loads quickly
No unwanted pop-ups or screen-closing elements that will force the user
Some of the basic rules we need to pay attention to may vary depending on the site, sector and market. For example, using bullet points on an e-commerce site may seem absurd. Of course, the creativity and knowledge of an SEO expert plays a role here.
Bonus: Ask more questions in your content to inspire readers to take action. Conclude your content with a “conclusion” subheading and expect readers to take action as a result.
2. Avoid unnecessary Pop-ups
Did you know that 70% of users find irrelevant popups annoying ?
This will never change – most people will always hate popups. This has always been a hotly debated topic among site owners and marketers: to use popups or to avoid them.
As a marketing agency, we certainly can’t say we shouldn’t use pop-ups at all, but it will need to be optimized. We are also against any development that is difficult to close, doesn’t serve any purpose, and tires users in terms of UX.
3. CTA elections are very important
Once you’ve impressed your visitors with your headline and piqued their interest with your content, don’t lose them with a weak CTA ( call to action ). A spike in exit rates is something you don’t want to do. Whatever you do, make sure your CTA is strong. It should get people to click and see what’s on the other side.
When optimizing your CTA, all materials matter. Even a seemingly small action – like changing the text on a button – can make a big difference. It can connect with your users and reduce bounce rates by directing them to another page on your site.
4. Let your brand tell stories
Storytelling will captivate your audience. But you need to use it well. Your customers tend to remember good stories and respond positively. Storytelling can bring your brand to life.
heatmap-example
You need to understand how people read content. They often scan a page and look for something interesting. It could be a subheading, a word, a phrase, or an image. Storytelling can tie eye-catching material to the rest of the content.
Of course, you need clarity in your content, but storytelling captures users in a dynamic and emotional way. As a result, users start to trust you more.
5. Keep your site updated with the right content
Keeping your site updated with the right content always provides return on investment.
According to Hubspot , businesses that regularly update their sites get more signups than those that don’t, but it’s important to separate good content from bad content.
Strong content is content that makes readers say “wow”. However, the right content surprises them and gives them actionable tips to implement and produce.
Before Google introduced mobile compatibility as a ranking criterion, mobile bounce rates were around 60%. But now sites look good on smartphones, tablets and other mobile devices. Bounce rates are decreasing. In the meantime, you can read our previous article on mobile SEO optimization .
If you are new to blogging, a simple WordPress theme with the right plugins will be your hero. Because it is regularly updated and works harmoniously in the background. Your job is to keep visitors enthusiastic.