How much does advertising on Google cost?
Finding out how much advertising on Google costs means having one of the fundamental parameters under control for organizing an effective web marketing campaign. Specifically, we know that the price to pay to be present in the various sponsored sections proposed by Google is part of a healthy, realistic investment. However, it is also true that we must lower this value.
Obviously, for the same result, we cannot give up the benefits of advertising in SERP or display. In this way the ROI gets closer and everything else becomes profit . In other words, measuring the investment in ADV is an essential commitment. But how much does advertising on Google cost?
and A/B tests. Do you want to give a twist to sponsored ads and reduce costs?
It is better to have a range of years as a reference: if the keyword continues to drop, it may not be worth investing time in creating quality content on the company blog.
Writing evergreen content
Does your Google Trends research show you an interesting Panama Phone Numbers
and consistently significant trend for a keyword? If this pattern is consistent over time, you can invest in evergreen content .
evergreen content trend
That is to say, an evergreen content, a publication that – once positioned – will guarantee you constant traffic over time. Even in these cases, it is advisable to manage searches in order to obtain a broad temporal comparison. This way, you can be sure that you are dealing with a robust, substantial topic.
Manage e-commerce products
Thanks to the ability to filter search terms on Google Shopping, you can get detailed information on searches for certain products . This way, you get more clarifications and indications about what to add to your e-commerce, what to remove or update. Before making a decision, however, I recommend also doing a search in the standard web section of Google Trends.
Update outdated content
If you are about to review your editorial calendar and update old content, these reflections on the themes that remain constant over time can help you decide which posts or web pages to update. Clearly, if the trend is virtuous, you are almost forced to review the resource. In order to present it in the best possible way to readers. But there is also another factor to evaluate.
google time searches
I'm talking about seasonality. Thanks to Google Trends you can intercept topics that have peaks only in certain periods of the year, remaining almost flat for the rest of the 12 months. Thanks to these indications you can start to establish when to publish certain content. And if you have already done it the previous year, establish the times to update, rewrite and republish what the public needs.
Intercept trending topics
When you have the opportunity to be present on Google News, it is important to have clear information on how the public's queries proceed with respect to current topics . Google Trends allows you to adjust searches in the last hour, comparing multiple topics.
But it is thanks to the boxes related to queries and topics connected to your topic that you can find valuable information. Here, in fact, you have lists of topics that are experiencing spikes in interest. And that you could cover with your articles to publish to grind out useful traffic for your ADV activities.
Unmasking possible speculative bubbles
Yep, bubbles that inflate and suddenly explode, leaving investors holding nothing. This also happens in the content world. You know what happens when suddenly everyone is talking about a topic and you think you have to write an article about it right away?
Here's what happens: you realize it because a vertical spike appears on Google Trends. The risk of falling into the void is high. So if you notice rapid climbs there may be risks of falling into nothingness.
Alternatives to find trends
This is one of the points to remember: you will hardly find alternatives to Google Trends that are equally valid and free. The only solution that seems to have respectable solutions is Exploding Topics .
This tool allows you to identify market niches that have experienced real explosions or surges of interest from the public. The interesting aspect is that it does not go from the general to the particular, so it does not allow you to search for something but already offers you a selection of interesting themes.
If you go to the individual boxes you can find specific insights dedicated to individual themes, defining more precisely the period to observe and related topics. On the other hand, some are obscured since it is a paid tool. The truth is clear: the amount of free data that Google Trends provides is practically unmatched. And always necessary in an in-depth marketing strategy.
Tags:Web Tools