Creating targeted groups enables you to create tailored content united kingdom phone number library that will address your customers’ pain points and provide them with unique solutions.Segmenting can help your business in numerous ways improve open ratesboost click-through ratesdecrease unsubscribesreduce spam complaintsaccording to research from dma, segmented and targeted emails generate % of all revenue. So, the value of segmentation is undeniable.Now, to take it a step further, there are a plethora of ways you can use to segment your email list. So, let's see some common examples to get you started!Best segmentation criteriaemail marketers usually segment their audience based on demographics like age, gender, and profession.
However, the power of advanced segmentation will offer you new ways to target your audience.Below, you'll find some of the best segments you can create:new subscribers: send them a welcome message or a welcome email series to build trust and establish a relationship that will lead to a sale.Customer list: distinguishes people who have purchased from leads那 haven’t.One-time buyers: a bounce-back email or a follow-up offer after a purchase can turn them into profitable repeat customers.Vips: the most loyal of your customers that make consistent purchases.