Content is a fundamental part of inbound strategy : we create interesting content to attract our audience and convert those visitors into leads . Asking yourself these five questions and reflecting on your answers before you start producing it can help you create exceptional content.
The content you create should be based on keywords . These define the topic you are going to write about and will be the ones your prospects will use to find you. That is why it is so important to czechia email list identify them. They will take your content to your potential clients.
To find your keywords, the first thing you should do is pay attention to your buyer persona: their interests, concerns... What they need and how they search for it. Also check what your competition is doing , it can help you find your own keywords. They don't have to be the same ones, using keywords that are widely used in your sector may not be a good idea, sometimes keywords that are less used but that are better suited to your business are the best option.
Is it easily readable?
The 'look' of the content is important: if your prospect finds a long, tedious text, he or she will probably not even start reading it, or will quickly get tired of it and not finish it. Write short paragraphs and separate them visually: use bullets or separate sections. Also include images and photographs to make the text lighter and easier to read.