In relation to the Google Webmasters tool, there are also analyses of your website 's current results that are very important, as reading and interpreting them allows for strategic changes, error corrections and identification of new opportunities.
Please note: the reports available on Google Webmasters always refer to the last 90 days , so you should set a date in advance to regularly evaluate this data.
There are 3 main topics in the Google Webmaster Index
Content Keywords
The Content Keywords page lists the most important keywords and their variants found by Google when crawling your website.
When analyzed with the Search Queries report and your macedonia telemarketing site's listing in actual search results for your targeted keywords , the page provides insight into how Google is interpreting your site's content.
The importance of each keyword reflects how often it appears on your site's pages. Keywords and their variants are listed in order of frequency. If this page shows unexpected keywords , such as “Viagra,” your site may have been hacked.
Index Status
The Index Health page provides statistics on how many of your site's URLs have been crawled or indexed by Google . This report displays the current Total URLs Indexed and Total URLs in Google 's index .
These URLs appear in search results, along with other URLs that Google discovers in other ways. This number will change over time as new pages are added and indexed, and as old pages are removed (for example, to fix URL errors).
The number of indexed URLs is almost always significantly lower than the number of crawled URLs, as it does not include URLs identified as duplicates, non-canonical, less useful, or containing a noindex meta tag .
We can also see the already crawled data, which is the cumulative total of URLs on the site that have been crawled by Google . Not all crawled URLs are indexed. Google may discover some URLs in other ways, such as through internal links from other sites. This number should increase over time as new pages are added to the site (e.g. new product categories) during the course of the 8Ps Project.
We can also see how many URLs were blocked by robots: the total number of URLs that Google cannot crawl because they were blocked in the robots.txt file.
How to use this data
A steady increase in the number of crawled and indexed pages shows that Google is able to access the content regularly and that the site is indexed. If we see an unexpected drop in the number of indexed pages, it could mean that the server is down or overloaded, or that Google is having trouble accessing the content.
A large number of duplicate pages could mean that your site has canonicalization issues, duplicate content, auto-generated pages, or hacked pages. In many cases, Google will send you a message when it detects issues with your site. Sudden spikes or drops in various graphs could indicate issues with your site's configuration, redirects, or security.