Improving your natural referencing: 5 practices to implement

simarahman5835 · Post by **simarahman5835** » Sat Dec 07, 2024 9:20 am

Creating content on the web is good. Writing content that will be read is better! When you start writing articles, you don't necessarily have a huge community behind you, eager to read your latest writings. That's okay. It shouldn't stop you. Thanks to natural referencing, your articles can be found on search engines .

What is SEO?
Natural referencing or SEO (search engine optimization) is a set of techniques to optimize the visibility of a web page in search engines . It is a long-term and constant work. The methods for your site to be on the first line of Google are numerous and varied. This is why it is a profession in its own right.

But don’t panic! Even without being an SEO expert, it is possible to get your articles ranked higher on Google thanks to a few good practices.

5 good practices to improve your natural referencing
If SEO is a great ally, keep in mind that you are not writing for Google's little robots. You are writing for human beings. So optimized content yes, but dehumanized content no!

Define a keyword
When you create an article or a page on your website, you address a specific theme . You italy whatsapp number data can therefore define the keyword. For this article, my keyword is "natural referencing". It's my theme. So I'm going to make sure to use it regularly. Of course, my goal is not to place it in every sentence. That would make no sense and would hinder your reading.

So I'm going to play with the lexical field . A lexical field groups together all the nouns, adjectives and verbs that are related to my keyword. By using the lexical field, you flesh out your writing and it will also help Google understand the subject of your article.

Structure your article
Reading on the web is not necessarily a pleasure for our eyes. Think of your readers, avoid large blocks of text. For them, but also for our friend Google, it is important to structure your article using tags . These are HTML code elements already integrated into the layout tool (at least on WordPress). There are several types of tags, each as important as the other.

The title tag
This is the basis of your article. It’s the element that appears first on Google or when you share your article on social networks. Make sure your title contains your keyword and is punchy . For your readers and for Google. Forget “clickbait” titles that are not related to the subject of your article. The giant Google does not like liars and may ban your content from its search engine. And that’s really not what we want, is it?