That Way. Ambiguity

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Nods (And Connections) To Tradition. Embrace The Tradition Or The Work Of The Giants Who Have Come Before You. Don’t Be Afraid To Create A New Classic Based On An Older Classic (E.g., Crossing The Chasm) Or Purposely Rebel Against It. Classics Follow — Or At Least Understand — Structure.

When A Classic Strays Away From The Traditional Structure Of chile phone number material A Story, A Class, A Business Book, Etc., It’s Been Purposely Designed — The Student Mindset. Classic Content Almost Always Comes From The Mindset Of Observation And Learning With The Reader, Not From An Omniscient Leader.



Most Classic Context Acknowledges The Present Context And Its Difference From The Past To Set Ambiguity About The Future. Too Many Brands Approach Thought Leadership With An Overabundance Of Certainty And No Admission Of Blind Spots Or Areas To Explore Further. Classic Content Almost Always Leaves Room For Audiences To Find Their Way In The Context Of When, Where, And How They Experience It.