With the growth in the number of tablet and smartphone users , it was necessary to rethink strategies and improve usability. The goal is to make everything simpler and make a potential client access the website wherever they are – at the bus stop, while waiting for their turn at the office or on a terrace by the sea.
It is in this sequence that we talk about QR Codes or, in Portuguese, QR Codes . Never heard of such a thing? Yes, maybe the name may be strange, but you've certainly seen (or even used) it a lot.
QR is an acronym for “ Quick Response ” and is called those little pixelated squares, where you just need to use a QR Code Reader app ( like this one ), point your smartphone's camera and go straight to a website. Try the code above, for example.
The system appeared in 2003, has been developed since then, hong kong telemarketing and has started to be used more in recent years. Currently it can be integrated into various formats, from emails to SMS . And it is precisely the first ones that we highlight today. Why? The answer is simple and comes in the form of another question: after all, how often do you check your email on your cell phone ? Probably several times a day.
It was with these people in mind that a service was developed that allows you to send anything using QR codes . To get an idea of the possibilities, imagine you sent a QR code to every smartphone user; With this code, customers could go to the physical store and take advantage of a specific promotion.
This is just one of the many ideas that you can apply to your strategy and that would certainly encourage a good relationship with your consumers. Moving on to practice now, let's see step by step how you can use E-goi to create and send QR codes via email marketing.
Create QR codes through
The first step is to access the editorand create a campaign with a text element. There you can write whatever you want. The second step is to select the button with the QR code option . From there, you will open the QR code generator, which allows you to choose what type of element you want to encode, the color, and the dimensions.
qr3 code
If the code to be sent is the same for everyone, you are done with your work here and can move on to the next steps. If, on the other hand, you want to offer a voucher or run an individual promotion , that is , one that cannot be discounted a second time, it is best to continue reading.
To create a unique code for each customer you have to create an element that is also unique. Therefore, the best option would be to create a customer code – that is, an internal code that the company assigns to each subscriber. The advantage is obviously that there is no other like it and that it is easy to organize all the information.
Taking a practical case, we imagine that you want to send the QR code to Customer At the end, click on “generate QR code” and that’s it.
qr4 code
But is it necessary to repeat the process for all customers? Of course. After doing it the first time, you just need to use the previously imported list with the codes for each customer. From there, just double click on the QR code , select text and enter the personalization code corresponding to the customer (! extra_field_ + customer number). Generate code and that's it.
qr7 code
After creating the QR code, there is another step to take. We draw the ATTENTION of those who have taken the last steps regarding customer personalization, as they too will have to create a segment in the customer list. This will ensure that only customers with smartphones receive the QR code in the email. From there, just let the campaign run. The end result will be something like this: