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Watch This Video Or Read On: In Bb Marketing, Thought Leadership Has Forever Stood Front And Center Of Content Strategies. Back When Bb Marketing Was Called “industrial Marketing,” Sales Teams Developed Personal Relationships With Customers. When Buyers Needed A New Widget Or Service, They Would Usually Call Their Most Trusted Salesperson, Who Would Recommend Additional Or Other Solutions From Their Company.

In Those Days, Sales Teams Acted Consultatively. They Knew chile phone number library Their Industry Backward And Forward. They Invited Other Business To Accompany Them On Customer Calls. When Digital Came Along In The Early S, All That Changed, And Buyers Began Their Research On The Internet.



In Response, Businesses Launched Research Programs, Using Academics To Write White Papers And Articles For Business Journals. Instead Of Looking At Thought Leadership As A Key Product Offering For Customers, Marketers Saw It As A Shortcut To Get More Eyeballs On Other Marketing Content. They Got Wrapped Around The Axle Of Optimizing Their Websites For Search To Organically Answer The Customers’ Most Frequently Asked Questions In The Most Keyword-enriched Ways.