One of the reasons Facebook Messenger

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is one of the best channels for abandoned cart reminders is because of the ability for customers to engage with back-and-forth conversations with you. This is one thing that neither email nor SMS can offer. Spongelle set up AI smart responses so when customers type certain questions, their Messenger chatbot will automatically recognize what they’re trying to ask and respond immediately. This is important for abandoned cart messages because some job function email database customers may need these questions answered before they decide they’re going to make the purchase.

Spongelle AI smart responses

Although the English language has become mostly universal, it doesn’t mean every person is most comfortable speaking or writing it. This is why Polysleep sends their abandoned cart messages in both English and French. For those who may not know, Polysleep is a Canadian mattress company, and the two primary languages in Canada are English and French. By giving their customers the option to converse in either English or French, they’re making a more comfortable experience with potential buyers, increasing their brand loyalty and the chances of these customers going back to complete the sale.