To develop a sales funnel, you need to understand your customers' purchasing journey. To do this, you need to understand the stages that your persona, a semi-fictional character developed through customer research, goes through in order to define the ideal customer profile and permeate the sales strategies and approach of marketing and sales teams.
To do this, you need to talk to as many customers as possible to understand the reasons that led them to do business with your company;
Set the milestones
To begin, it is necessary to understand what milestones are. Milestones are overseas data factors that indicate exactly when the customer has matured in a process of the purchase stage, becoming ready to move on to the next stage.
Having clear milestones is important to allow you to use the right tools to convince the client to feel comfortable and move on to the next stage .
Define the steps of the sales process
The definition of the stages should support the customer to advance through all stages of the purchasing journey. An inbound sales funnel is initially made up of 4 phases, which we mentioned at the beginning of this article. When defining the process, the triggers that will make the potential customer advance in order to achieve the proposed objective must be very clear.