Google Analytics will be your best friend at this point. But some basic metrics to track are:
The origin of each visit
Whether there has been an increase or decrease in the number of visits to the website
Pages with the most hits
The frequency of purchase of the products offered;
The number of registrations made via the website
Among others.
Google Analytics Dashboard
Google Analytics Dashboard
The most common mistakes made by those who don't plan their Digital Marketing strategy
But even if everything goes according to plan, even the email data most experienced marketing professionals have made mistakes because they failed to pay attention to some points that are essential to the strategy. Here are the most common mistakes made by those who do not plan their digital marketing strategy or even by those who planned but missed something.
Not paying attention to consumers’ needs
It may seem basic, since the first step in creating a digital marketing plan is researching and understanding your target audience. But believe me, it happens. This is because many entrepreneurs know their personas but forget to focus on the needs of these people, assuming that they have different customer profiles.