In an increasingly competitive landscape with increasingly expensive lead and acquisition costs, the ability to test and optimize your campaigns is essential to optimize results. That’s why we’re excited to announce the launch of one of GreatPages’ most anticipated features: A/B Testing ! Now, you can improve the performance of your landing pages by testing different variations and finding out what really works for your audience.
In addition to offering the flexibility to create multiple tests, GreatPages A/B Testing offers three major features that will transform your optimization strategy. In this article, you will learn about these features, as well as best practices for running a successful A/B test.
Unlimited Tests
Unlike other platforms that limit special lead the number of tests you can run, GreatPages offers unlimited testing . This means you can test as many variables as you want without having to worry about restrictions. Want to experiment with different CTAs, headlines, or images? With GreatPages A/B Testing, you have complete freedom to optimize every detail.
Custom Variable Distribution
With the new functionality, you can define the distribution percentage for each test variation. This is ideal when you want to prioritize a specific version or adjust the exposure of variables based on initial hypotheses. For example, you can test a new version of your site with 70% of the traffic, while keeping the original version with the other 30%. This gives you greater control and precision in your experiments.