Winback Campaigns: Creating ads specifically targeted to audiences from past Facebook Messenger interactions can help you winback previous customers. For example, knowing someone has an advanced skill level from the product recommendation quiz means an ad better tailored to their knowledge in music will result in a higher return on ad spend.
Post-Purchase series: Using an automated system like Facebook Messenger and SMS for order confirmations and shipping updates will ensure your customers are receiving the necessary job function email database information from your business to keep them satisfied with your customer service.
Automated customer support: Create an interactive frequently asked questions menu within Facebook Messenger, alongside AI smart responses for your Messenger bot to recognize and respond to typed questions. This allows businesses to answers questions sent directly to them on Messenger.
The power of Messenger and SMS campaigns for ecommerce brands is undeniable. We see the results every day and it’s always exciting. If you want to see real results, here are a few stats that prove the power of these channels.
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