However, the constant battle to gain new customers and/or retain existing ones can cause some basic concepts to be forgotten, and at the end of the day, the reason for this seems to be the commercial maelstrom we find ourselves in.
It turns out that there are businesses, even in the digital sphere, that have forgotten to have a well-defined commercial offer, a situation that can be seen from one product to another.
Therefore, here we will talk about what the commercial doctor database offer is and the reasons that make it important.
Basics
The commercial offer, to define it in the simplest possible way, refers to the following specific aspects in which activities of this nature are distinguished: price, purchase conditions, size or quantity of the product and format.
Commercial offers basically seek to promote the sale of new products or services, or to do the same with products or services that have already been launched.
This does not mean that, as such, a commercial offer must include promotions, such as price reductions, sales, gifts, etc.
In other words, boosting sales does not necessarily have to be linked to promotions, but rather to creating a well-defined commercial offer that is attractive to consumers in itself.
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A good product is no longer enough
In the era we live in, the market is so competitive that having a good, durable and quality product no longer guarantees sales success.
Even before the sale, the commercial offer is important, because it sets the tone for how you will show what you want to sell. As they say, “love comes from the sight . ”
As if that were not enough, digital transformation has dramatically changed our current consumer habits, even with those products that we already used to buying.
For example, there will be those who frequently went to have a good coffee in a square and who perhaps today prefer to order the same coffee through an app to be able to enjoy it at home. Surely if we reflect a little on our purchasing habits, we will find a similar situation.