situations when the owner of the web resource does not always understand why this happens. Why instead of increasing conversions and visitor engagement, it achieves the opposite effect. So, what to do about it...
after a redesign and how to recover them. So, if you have already decided to take this step or are planning to do so in the future, the following information is for you.
Ranktracker
Top 5 Reasons Traffic Drops After a Redesign
There may actually be more reasons of this type, but the most common ones are the following:
1. Incorrect redirects
This is one of the most common mistakes that drags traffic down. When cayman islands whatsapp number database moving or changing the structure of the site, you will have to process dozens of redirects, and in case of an error, users simply will not be able to find the pages they need, which, in turn, causes a decrease in the site's ranking and search traffic.
2. Change the site architecture
Google "does not like" web resources with complex architecture, confusing navigation and frequent page changes. Therefore, if a nice new design hides inconvenient navigation, it can also have a very significant impact on the site's ranking and positions.
3. Deleted pages
Deleted pages
Often, site redesign work involves removing some pages that are no longer relevant or of insufficient quality. However, this leads to a loss of traffic, as the number of keywords that previously brought users to the site decreases. Therefore, you should only remove pages if necessary.
4. Modification/deletion of content
When you change or delete content on your site, existing high-ranking keywords are automatically removed. As a result, just like in the previous point, users are not coming from search, site traffic decreases, and rankings drop significantly in a very short time.
5. Google Analytics code is missing
Missing Google Analytics code
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