Ana Benitez
Nov 26, 2024
Keat is a Mexican retailer that offers natural foods and healthy eating plans. Although its flagship product, Kaldos de huesos, is popular, Keat was facing difficulties in post-purchase follow-up and customer loyalty. This affected its recurring sales and retention.
To solve these problems, at 5minutos we implemented automations in HubSpot with custom workflows . We helped Keat optimize their processes, such as cart abandonment management , improving the canada email list customer experience. Join us to learn about this success story!
Table of contents
The challenge
The HubSpot and 5minutes solution
Results
Lessons learned
Conclusion
The challenge
Kaldos star product
Keat faced several challenges that affected its growth and operational efficiency:
Manual post-purchase follow-up : Keat’s team was manually following up after every purchase, making the process slow and inefficient. Without automation, opportunities to improve customer relationships were missed, and some interactions were delayed, impacting loyalty and brand perception.
Cart abandonment : Keat was facing a high percentage of abandoned carts , which was leading to significant losses. Without a system to recover these sales, they were unable to act in time to persuade customers to complete their purchases, directly affecting their revenue and conversion rate.
Lack of customer loyalty : Although Keat had satisfied customers, it lacked an automated system to retain them. Without mechanisms to maintain ongoing dialogue or offer personalized promotions, it was difficult to convert one-time buyers into loyal customers.
These challenges were reducing sales and complicating the customer experience. At 5mins we saw automation as the key solution. You can read more about this in our post about automation in marketing .
The HubSpot and 5minutes solution
Create automated email flowImage by: Feepik
We develop custom workflows in HubSpot to optimize each stage of the customer relationship:
Post-purchase : We automated the delivery of relevant educational content and guides after each purchase, helping customers get the most out of their purchased products. This improved satisfaction and fostered loyalty.
Abandoned Carts : We implemented personalized messages reminding customers about the products they had left in their cart. These emails included incentives, such as discounts, to encourage purchases and recover lost sales.
Subscriptions : We automate the sending of exclusive offers and special discounts to subscribed customers, encouraging recurring purchases and creating an ongoing relationship with the brand.
These automations allowed Keat to improve its operational efficiency, freeing up resources that were previously spent on manual tasks. If you're interested in learning more about how a CRM can streamline these processes, check out our article on the importance of a CRM .
Results
Care review
Automation brought positive results for Keat:
We managed to automate the customer experience once they buy a product from us, sending WhatsApp messages through workflows that 5minutos helped configure.
The workload of monitors or customer service executives has been considerably reduced; previously it was 100% manual work.
Customer satisfaction increased by 30% through the experience offered by WhatsApp.
Reducing the HubSpot learning curve to 1 week, Keat had been trying to do it on his own for 6 months. Within 5 minutes he found an expert partner.
These changes not only optimized sales, but also improved customer satisfaction. Keat’s team was able to focus on strategy, leaving repetitive tasks to automation.
"In 5 minutes I found a team with a great attitude, knowledge, optimal response times and great results that allowed us to greatly improve our customer satisfaction through HubSpot automations with clear and concise explanations that brought us great results.” - Juan Carlos Arias, Keat Marketing and Sales Team.
Lessons learned
Automation through custom workflows is key for companies with multiple interactions with customers, as it optimizes resources and improves customer relations. If you face problems such as abandoned carts or lack of loyalty , automation can be the solution. At 5minutos we have seen how this approach improves both operational efficiency and business results.
If you're interested, check out our article on the growth of conversational marketing , where we cover more innovative solutions.
Conclusion
In 5 minutes, we helped Keat streamline their operation with automations in HubSpot . This improved their sales and customer loyalty . If you want to optimize your sales processes and retain more customers , we can do the same for your business.
Your company could be our next success story. Do you want to automate processes that generate more revenue? Schedule a free consultation and discover how in 5 minutes we can help you take your business to the next level.