Therefore, it is impossible to confuse

[Rakhirandiseo]

Difference in price perception
Customers have different attitudes towards the price and actions of a copywriter. It is one thing when the author himself is looking for work. Another thing is when the employer finds a commercial writer and offers cooperation.



Let me give you an example. I am writing this article in November, but the last time I raised prices was in August.

According to statistics, during the last summer month, eight times out of eight negotiations with a potential employer ended in nothing. In 100% of cases! I even once developed aCopywriting and copyright: different concepts
Copywriting and copywriting
Some even ask which is correct: copywriting or copyright?



There is no answer to this question. Because these are two different concepts. For convenience, strange people shorten the word "copywriting" to "copyright" and lose the meaning.



After all, copywriting is the creation of commercial texts. Work on writing sales articles, posts, scripts, press releases, advertisements and other materials.



Copyright is a word from another field. © – this special sign is called copyright. The symbol shows that the product, goods are protected by copyright. Use is possible only with the permission of the owner.



The confusion is so widespread that search engines return information about copywriting when they search for "copyright". They know that some users are not aware of it.



"Experts" who offer to write texts for money are also linkedin phone number data of mispronouncing obvious concepts. If you see such an example, run away from such a "master". After all, he is not even able to correctly say what his work is called.



The same thing happens with some potential clients. "Do you do copywriting?" is a common question. What should I answer? There is no time or reason to explain what each word means. I simply say, "Yes, I am a copywriter, I do copywriting, I write texts."



copywriting and copyright .



Thank you for your attention to this short article. You may be interested in other materials on the blog, such as the text " Agreement with a copywriter ."



I also invite you to my Telegram channel about copywriting and marketing - here you will find useful information on the topic, thoughts about work and honest opinions.

Post Views: 143
brief – and all to no avail. This happened when I was independently looking for orders. And only later, during the discussion, I named the price. The result – the interlocutor disappeared. Or honestly said that it was expensive.



But when employers themselves offered me to write texts, out of 20 requests, 12 eventually became orders. 60% .

What's the conclusion? Customers who place ads expect different prices.



At the same time, there are quite a lot of people who, being professionals themselves, also value professionalism and quality. They see that texts bring profit, and they turn to good materials.



Thank you for your attention! Read other blog articles, for example, " New Yandex.Metrica reports "Average market indicators": example on a copywriter's website ".

Post Views: 108