However, businesses often overlook a key component of their email campaigns: visuals.
In this guide, I have shared with you 10 different types of images that can strengthen your email marketing strategies and therefore help you make more sales.
Why are visuals important in email marketing campaigns in 2024?
How do you perceive emails with little or no visuals?
Isn't it boring? Quickly skim through and hit the back button.
The same goes for your subscribers when you send emails without images.
Think of visual content in emails like butter on bread – it makes it tastier.
Your audience is more likely to engage with your emails when there are visuals and take a desired action in the process.
They visually present important information in your email so your audience doesn't miss it.
They also make your email campaign memorable so your audience always remembers the main message.
When I talk about using visuals in emails argentina phone number resource I don’t mean fancy visuals. I mean visuals that are visible, informative, and align with the goal of the campaign.
Now let's take a look at the 10 types of images you should be using in your 24 email marketing campaigns.
#1. Visual - Attract and keep attention
Using appropriate visuals will attract and retain attention and save you from using empty paragraphs of text forever. With the advanced technology of HTML that many email marketing software have,
You can add high-quality images, format text, change background colors, etc.
Adding an appropriate image means your audience will scroll through the image and engage with it to understand the message you are trying to convey.
Think of images in your email campaigns like the images you post on Instagram and TikTok. Without them, your audience won’t bother checking out your post. They’ll scroll past it because it looks dry to them.
For example, one of the niche bloggers I follow shared a photo of her sock drawer in one of her emails to show her human side.
Image - Attract and retain attention
This photo caught my attention and even made me read the email to see why he was sharing his sock drawer in an email about growing a niche site.
It’s easy to get high-quality images that add value to your email campaign. You can use your camera to capture them, or create them using AI image creation tools like Jasper Art or Midjourney.
#2. Infographics – Present data and look reliable
Businesses, especially SaaS brands, are putting more effort into creating infographics. This is because they are one of the visuals that move the needle quickly in email marketing campaigns. Instead of using vague language to explain a concept, you can use infographics to represent it in a way that your target audience can understand just by looking at it.
Images, charts, text, and graphs often make for infographics that engage users. They also make you seem credible, as your audience will trust you more, which helps convince them that you have the solution to their problem.
Below is an example of using infographics in an email marketing campaign:
using infographics in an email marketing campaign
A website theme I used before launched an email campaign to promote their latest chatbot for Instagram and Facebook. You can see how they used infographics to show how it works and the value that can be derived from it.
Once you have a result of your survey, research or study, there are pre-made templates that you can edit and customize to create an infographic.
#3. Video - Increase user engagement
Video content is easier to consume, which is why videos on platforms like YouTube, Instagram, and TikTok receive billions of views every month.
To increase user engagement in your email campaign in 2024, make video one of the visuals you add to your emails.