To increase the coverage of your campaigns, you have the option of sending mass text messages. Bulk SMS sending solutions simplify the management and organization of campaigns. They are highly effective, offer real time savings and increase productivity . In this guide, discover the advantages of sending group SMS via the Internet .
What are group SMS for?
Do you want to boost your marketing actions ? Here are 8 good reasons to opt for a group SMS sending solution .
1. Simplified import of contacts
With a bulk SMS sending solution , you can easily import as many contacts as you want. Different formats are available: Excel, CSV, etc. Duplicates are automatically removed. To save you time, contact cleaning and list updating are fully automated.
2. Compliance with legal obligations
To comply with the General Data Protection Regulation (GDPR) , mobile phone numbers must be opt-in . That is, recipients have given their consent. This agreement is obtained through mentions such as:
"I agree that my mobile phone number may be used to receive offers from Company X via SMS."
"I agree that my mobile phone number may be transmitted to partners [link to list of partners] of Company X for the purposes of commercial prospecting by SMS."
Group SMS sending services automatically integrate the "STOP SMS" mention at the overseas chinese in australia data end of their messages. It is added even if you use a custom sender name. The user simply texts "STOP" to the indicated number to unsubscribe. Depending on the software, a confirmation may be sent to the recipient. This device can be replaced by an unsubscribe link.
This rule applies to commercial SMS messages, not to informational messages. For example, an order confirmation or an appointment reminder.
3. SMS sending planning
Adopting a mass SMS sending solution allows you to plan the exact date and time of sending with just a few clicks. Please note that commercial SMS cannot be sent:
Between 8pm and 8am on weekdays;
On Sundays;
Holidays.
4. 100% automated SMS sending
Do you want to automate the sending of your SMS ? With a marketing automation tool , it's possible. Automated SMS campaigns can be used to:
Welcoming a customer;
Confirm a purchase;
Send a discount code to undecided customers;
Conduct a satisfaction survey;
Remember an appointment.
They allow you to liven up your relationship with your customer.
5. SMS Personalization
Messages can be personalized in detail : sender field, first name, last name, etc. Instead of seeing an impersonal number, recipients see the name of your company or brand directly. SMS personalization increases customers' interest in reading your messages. They feel more interested in your content.
Creating SMS marketing campaigns is quick and easy. Messages have a high delivery rate . 95% of SMS are received in 10 seconds or less, 99% in less than 10 minutes. Rates are degressive depending on the volume sent. In any case, the cost of an SMS does not exceed a few euro cents.