Winning Tactics to Develop Personal Connections with Job Candidates

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Digital technologies are quick, easy, efficient, and sometimes really save HR, but they're taking away a huge piece of the hiring process: the personal touch. Seasoned hiring managers understand the importance of developing a personal connection in order to find the best candidate for any given position.

Here are 3 winning tactics to make it happen in your recruitment process:

Make the Switch to Video
While the written word will probably never go out of style, video is taking center stage france whatsapp phone number in the digital world. Cisco predicts that by 2021, video will comprise 82% of all consumer internet traffic, and there’s a good reason for that. A video is personal. A skilled writer may be able to convey tone and personality in a blog post or job description, but through video, anyone can start to develop a personal connection with candidates.

The first way is through video job descriptions. According to research from Recruiter.com, video job ads "yield a 500% increase in click-throughs, 50% more applications, and a significant improvement in appropriately qualified candidates applying.” Plus, there’s an easy way to discover how well video job ads are working for your company.

Overall, 62% of job candidates prefer an in-person interview with a hiring manager. However, as a talent acquisition expert, you know how much time those interviews can take out of your busy day. Usually, to screen out candidates and to save some time in the hiring process, a hiring manager will conduct phone interviews. However, a phone interview doesn’t give nearly enough insight into a candidate’s personality and suitability.

Using video interviewing instead of phone interviewing bridges that gap; it saves more time than in-person interviewing, but still gives you the face-to-face interaction that’s so key in finding the right candidate and developing a connection.