And other times, creators are so confident in chinese malaysia cell phone number data their work that they tell everyone about it and inadvertently overemphasize their products.
There is a need to invite people who will validate their efforts into the creator’s world. Those who will stand behind what they offer and believe in it as much as the inventor does. That’s where marketers come in.
Marketers have the responsibility of providing a clear connection between creator and consumer. As the intermediary between a company and its customers, you are the link that keeps the market moving.
Most people probably imagine marketing as an endless stream of brand awareness campaigns. Yes, this tactic is a vital strategy for any marketer. However, there is much more that is required.
Read on to learn more about the history of this ever-evolving industry.
What is the history of marketing?
BluCactus - marketing for your fashion brandWord of mouth was the first marketing channel used to spread relevant information.
The notorious Street Criers of antiquity are an excellent example of how the spoken word was used to inform the population of a particular good. With low literacy rates, street criers were responsible for informing the public about events, laws, and trade goods.
Imagine men and women shouting distinctive jingles to identify items or vendors on the streets of old England as they passed by. It was an open-air market filled with verbal declarations of products that passersby enjoyed because the offering mattered to them or they passed by the hawker.
What was the first written advertisement?
BluCactus - marketing for your fashion brandAt the British Museum you can find what is believed to be the first advertisement with written content. A carpet merchant's account of a dramatic incident, a request for customers to visit his shop (Call to Action), finished with a personal shot at being the best carpet company in Egypt, was all written on a piece of papyrus around 3000 BC.
Now, fast forward to the Industrial Revolution, after the birth of the printing press. You'll find sidewalks saturated with signs, posters splashed across brick walls, and flyers along storefronts. Printing was a quick and inexpensive way to advertise back then. Consequently, the spoken word was replaced by the written word.
The copy was packed with informative text about the various solutions a product could offer . The product was the focal point of the entire marketing output. Little thought was given to editing, as many posters included misspelled words and unrelatable hero images.
The need to glorify the product was more important than customer needs, design aesthetics, or even the validity of the product's claims. This type of marketing is known as product-centric marketing and was widely used back then.