In 2024, email remains a very stable way to increase sales, and is compatible with different forms of advertising.
Below we give you practical examples of how email marketing is combined and used, and not only that, we will show you data that reflects its effectiveness in 2024.
For example, we may be advertising our business on:
– Instagram social networks.
– TikTok social networks.
– Facebook social networks.
– YouTube video platform.
– Google search engine.
– Third-party websites.
– Social networks like Twitter, now “X”.
And we want to boost our ads with a sequence of emails that we want to send to those interested in our ad.
But how do we combine advertising on these platforms with our email marketing campaigns?
The advantage of being able to link different online advertising platforms with email marketing platforms.
Good compatibility with most advertising platforms.
We connect our customers to our email marketing campaign through a form* that will ask for their email address to register and make a purchase.
By registering, your email address will be added to chinese overseas british phone number list our database where we can send you offers and commercial communications of interest or send you our Newsletter to maintain contact and interest in what our business has to offer.
Why do we say that email marketing is so good?
The secret of email marketing is:
An email does not compete with other eye-catching content that can overwhelm users, as happens on social networks.
For example, an Instagram reel competes with endless other attractive content that diverts the customer's attention. And consumption is more frenetic and faster. At the slightest loss of interest, we have already SWIPE*ed and are seeing another even more striking content, but one that we probably won't remember having seen.
With an email we have a high level of exclusivity, we have more connection and our customer service is of better quality.
And obviously email marketing has a drastically low cost if we compare it to advertising on the main platforms such as META (social networks Instagram and Facebook).
Email marketing is easy to implement.
This strategy will increase your business sales, but it is better not to do all this work alone, if what you are really looking for is to maintain your focus and time on scaling your business, of course.
Hire a service that gives you the best results and that does not make you lose focus on other essential areas of your business. You can ask us without obligation which service is best for your situation.
We also leave you a list here, so that you know the characteristics of good email marketing:
The email marketing strategy has to include at least these basic elements, so that it is viable and really helps you make more sales.
Good hook in your email subjects
Email content that is relevant, attractive and focused on your main objective.
Correct configuration of automations.
Forms to collect customer email addresses.
Provide legal notices and inform about data processing.
Create marketing campaigns targeting the right contact list.
Create automations with welcome sequence and follow-up messages.
Automation of form data with the email platform database.
But are emails really that effective?
Sometimes we think about “But who in 2024 pays attention to their email?” or “Who is going to buy something from an email?”
Even we digital marketing professionals sometimes have the feeling or perception that there are sales channels that seem obsolete, but surprise, after so many years working in this sector, the data and our own success stories confirm with data that email marketing is very much alive and far from expiring.
This is the reality, these growth data associated with email marketing underline that it is the most powerful sales technique for companies:
Consumption and investment data in emails
Consumption and investment data on emails
Source of this information taken from Statista and an analysis by HubSpot .
In this table we observe real data from 2020 to 2023 in which the profits obtained by using email marketing strategies have a very positive trend.
And this trend is expected to continue in the coming years, according to analysis by Statista and HubSpot.