TikTok Opportunities to Benefit from TikTok as a Global Brand Reach a Broad, Young Audience Increase Visibility Boost Sales Increase Engagement Build Brand Loyalty So, how can businesses start to achieve this goal? How TikTok Works for Brands TikTok is powerful for brands Short videos => Marketing content centered around entertainment and storytelling E-commerce integration => Direct product sales through clickable links Livestream => Real-time interactions and flash sales Influencer partnerships => Boost reach and credibility So, how do you promote your brand on TikTok? TikTok Advertising Advertising on TikTok is extremely popular, and here are some options: In-feed ads: Seamless, organic integration Splash ads: When users open the app Livestream ads: Enable real-time interactions TikTok creators can also use DOU+, a paid promotion feature that drives awareness of video content through demographic-based targeting.
Douyin marketing reaches Gen Z and Millennials by: Creating fun, shareable, visually appealing short videos – with the potential to go viral Partnering with popular creators (influencers) Engaging users with branded switzerland whatsapp resource challenges Real-time interactions through livestreaming Integrating product links for direct sales Don’t worry, brands can push out more promotional content on Douyin to increase sales efforts. Summary: Key Douyin Strategies Here are the best ways to promote your brand on Douyin: Set up a verified Douyin brand account Create fun, creative, trendy short videos Use integrated shopping features Partner with influencers Integrate into livestreaming Now, let’s take a look at what Douyin actually looks like.
Example: Starbucks on Douyin Starbucks on Douyin – Chinese Social Media Interestingly, Starbucks has multiple accounts on Douyin. They also have a store with over 1.9 million in sales to date.It seems that they are really promoting Douyin. The video perfectly shows Starbucks located in a traditional Chinese building. It is worth noting that the drinks promoted by Starbucks are different compared to Xiaohongshu.