It was helping us get the industry excited and paying attention to what we were doing,

[nishat@264]

Daniel Burstein: So if you're listening right now, if you're in the most boring B2B industrial company out in logistics, I'm just picking on one industry. If I actually can do that, you can do that too. And not to put words in your mouth, but it sounds like you were looking at the people on the other side, not just as leads, right?

You look at them as people what they wanted. And that's why I love this this next lesson. There is no content without an audience. And I love audience, too. They're not potential customers or not prospect, They're not leads. It's an audience. So tell us how you learned this lesson.

Ashley Levesque: So I grew up in theater. I am an I'm lithuania whatsapp resource a trained professional actress. Oddly enough, I have a masters in musical theater. So my whole life I spent years standing on stage telling stories. That's all that it is to be an actor. Stand on a stage and you tell a story and you tell the story to an audience that is a part of the experience with you, right?

So marketing was a really easy transition for me because it's the exact same thing. Some people get confused. I think theater and marketing is the exact same thing. You're telling stories to an audience who is a part of your experience because you're telling a story that does not land with your audience. Your stories are relevant. You might as well be talking to yourself behind the walls of your bathroom right when we're on stage and we're acting, we're passing for laughs.

We're looking to see if people in the audience are crying, are affected. Are they getting the story that we're telling them the same thing and marketing. If our story isn't landing, what is the point of us doing the story? The point of our jobs is to make sales easier. So if the people that are buying the thing don't think the story is making sense to them, then we've failed at doing our job.