Email marketing is a quick and useful marketing tool that can help promote your business and convert leads into customers.
You may think sending emails is easy; place your mom database content in the body, write a subject line and then choose a recipient and you’re done. It can be that simple, but how do you know if your emails are fully optimized? You may have already mastered the art of emails, but there is still always room for improvement, right?
Using these seven quick email tips, you can ensure that your emails are actually getting opened and read before hitting the trash can.
1) Include Call-to-Actions in Each Email
People love to click things. Whether it’s a few hyperlinked words, an image or a large button anywhere in the layout, having a clickable action will increase the number of visits to your landing page and provide them with relevant content to answer any questions or continue engagement.
2) Write Clear, Concise and Attention-Grabbing Subject Lines
With numerous emails coming in each hour of the day, you’ll need your email to stand out from the rest with a strong subject line. Your subject could address concerns you know your customer has or try to answer their questions. Personalizing a subject line by adding a first name or a company name will increase the chances of the email getting opened and ultimately clicked through.
Optimizing tip: Try using less than 50 characters in your subject line because you don’t want part of your message to get cut off.