The other day the topic of blogging came up with a friend when they saw my blogging fuel gauge mug from HubSpot. Essentially, the conversation went a little like this: "Blogging seems like it would be so easy, I should do freelance blogging." "Well, it's a lot more work than it seems like it would be, have you ever written a blog post from start to finish?" "Wouldn't it just be writing a post, proofing it and publishing it?"
Now understandably, if you've never written a business-based blog post before, it would seem pretty ideal from the outside looking in. Realistically though, there is so much more work involved in business employment database blogging than meets the eye. Between planning the strategy behind the blog, optimizing posts for search, sourcing the right imagery, flowing and formatting posts to look the way you want, and then continuing to interact with posts in the future, you're looking at a far greater time spend than you may have originally guessed.
Not realizing this beforehand, many companies jump straight onto the content marketing bandwagon without fully understanding the necessary involvement, and unfortunately these companies usually end up with costly blogs at a standstill.
Assessing Blog-Readiness
Before you start up a business blog, take the time to determine an action plan. Do you have the resources available to follow through on all tasks from start to end? Should you consider hiring an external resource? To answer these questions, consider the full breakdown of blogging tasks below!
What ARE the Tasks Involved in Creating a Well-Crafted Business Blog?
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Were you surprised that only 35% of the time creating a blog post involved writing the copy? You're not alone. Let's break down each of the tasks and why they're just as important as copywriting: