How can your sales team help you?

[asikurrahman]

Below you will find some useful tactics and tools, and you will discover why webinars are among the most effective marketing tactics.

1. The Winning Strategy
The potential of a live webinar depends a lot on the format : it must be an engaging experience, in real time, perhaps with educational sessions, full of multimedia content and personal interactions, so that it is a better experience than reading the same content on printed documents. So propose the right topics in the best format , having clear (first!) the objectives .

A webinar is an event that must always:

have measurable results : before defining the topics, you need to be clear about your objectives and KPIs (Key Performance Indicators, i.e. the most significant metrics to analyze (and how you will measure them).
provide value to attendees : the webinar must provide azerbaijan phone number lead real value to the audience. Important topics that interest your audience, conveyed in a compelling format (with the help of videos, infographics, 3D animations, etc.);
offer a follow-up action : too often webinars are a dead end, with a mandatory CTA on the last slide... instead you need to plan, at the end of an online event, a continuation, a subsequent activity , important and possibly unmissable.

2. Salespeople must reveal their secrets to you
To produce high-impact webinars, you need the input of your sales team. Salespeople are a goldmine of insights that too often go untapped. It only takes a few minutes to find together what content really solves your prospects’ biggest problems.
Here’s a prompt with some specific questions to answer.
. To define your goals:
Why aren’t prospects becoming customers? How can the problem be solved? Is there important information your customers (or prospects) aren’t getting or that you’d like them to have before a potential sale?

. To choose your topic:
Make a list of topics that would provide real value to your prospects, and also think about how you’ll present them: through infographic panels ; with live Q&As; with a product/service demo . . To decide what to do next: What’s the next step you want attendees to take?