The precise and detailed profiling of your BP serves this purpose: it allows you to understand the problems and challenges that your customer faces, and create the right content to solve them . You must provide "valuable" information, truly useful to your potential customers.
Not only that, even if you have a clear understanding of what your customers need, you need to know when and how to make your content available, in what format, how they would like to receive your help, and all of this needs to be as simple as possible.
Want to learn more? Read Buyer personas are our soulmates.
Inbound Lead Generation: Creating Quality Content to Attract Customers
Creating quality content is a key element of inbound marketing. Content should be informative, useful, and interesting to the target audience. Additionally, it is important to create content in australia phone number lead different formats, such as blog posts, e-books, infographics, videos, etc.
All this will help generate leads .
The Lead is a visitor to your website who, "fascinated" by your content, decides to give you some of his personal data by filling out a form (or contact form) to download, for example, a PDF guide, a video tutorial, or to directly ask for contact. A lead must be managed with care.
Inbound Marketing is what you need to generate leads and manage them in the best way.
For your website visitor to become a lead , he must:
find useful, educational content that solves your problems
have a pleasant user experience (usability, ease, clarity, ...)
have the opportunity for conversion (a damn "button" or CTA where you can click to "learn more", to download a guide, an e-book, etc...)
The user must leave your website with the awareness of having received the information he wanted, and with the clear understanding that your company is the perfect partner to solve his problems, along the so-called Buyer's Journey .
The lead generated in this way is much more cost-effective: according to a 2018 survey, 53% of marketers achieved a higher ROI with Inbound Marketing, versus 16% who use Outbound Marketing . The rest have not measured their ROI (18%) or do not use any of the marketing strategies (13%) (Source HubSpot).