Similarly, the language that’s used in SMS marketing messages should be professional and on-brand.
We know that texts are usually quite colloquial, but the messaging needs to define that this is an SMS campaign.
Are emojis right for your brand? Consider how will acronyms, abbreviations, and other elements that are commonly used in text agree with your overall brand strategy.
Of course, there are many different methodologies that can be uk business email list applied, but the overarching point is to keep your messaging in line with your established voice.
Creating a Call to Action
Without a proper call to action (CTA), determining the effectiveness of your marketing campaign can be difficult. Depending on what you’re trying to achieve with your SMS campaign (and it may not be a conversion), try to spotlight your CTA. Keep it front and center. If you’ve enticed a potential customer, you don’t want to lose them because they don’t know where to go or how to access your website.
An SMS call to action needs to be direct, succinct, and identifiable.
Some SMS Don’ts
Along with the things you should do, there are quite a few things you should avoid in your SMS campaigns.
Always Trying to Sell Something – While converting customers is typically the goal of a marketing initiative, pushing for a sale can come across as inauthentic in an SMS message.
Forget to Provide Opt-Out Instructions – If a customer wants to stop receiving your SMS marketing materials, it’s important that you let them do so. Some customers simply don’t care for the correspondence yet still support your business. Don’t alienate them by making the opt-out process difficult.
Over Texting – Nobody likes being bombarded with text messages. Whether from their best friend or their favorite restaurant, excessive texting can feel like an overstepped boundary. Users might unsubscribe and stop supporting your business. This is an intimate line of communication. Treat it as such!
– They say that all press is good press, but without a way for potential customers to identify your business, is it press at all? Make sure that you always remind your customer which business this message is coming from. Not every customer saves your business as a contact, so they can quickly grow confused if you don’t declare where the SMS is coming from.