Article updated 1 year ago by NewsMDirector
Joshua Novick explains MDirector Cross-Channel Marketing
“Multichannel is about different ways of reaching the same consumer.” Joshua Novick , CEO of Antevenio , was invited to an interview on Luis Vicente Muñoz’s show on Capital Radio, where they talked about the latest developments in the tool and the importance of using different channels to communicate with the customer, using MDirector , the first global czech republic whatsapp number data Cross-Channel Marketing platform that incorporates RTB.
«With MDirector , which stands for Marketing Director, we have created a tool that manages all channels at once, from the same site, simplifying Cross-Channel Marketing, something that we have spent two years of research on» says Joshua Novick , who emphasises the platform's ease of use. «I am a philosopher by training and if I can do it, anyone can use it.»
"Our goal is to democratize this technology so that the man who serves us beers in the bar across the street can run a multi-channel campaign," says the CEO of Antevenio , who stressed that MDirector Cross-Channel Marketing is currently Antevenio 's main platform .
Do you want to listen to the full interview with Joshua Novick on Capital Radio?
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25Multichannel with MDirector Cross-Channel Marketing
The new CRM Retargeting module included in MDirector opens up two new channels of communication with consumers for companies by allowing them to combine email and SMS marketing with social and web marketing. In addition, the CRM Retargeting module is fully integrated with the other functionalities of MDirector .
The collection of “data/cookies” is carried out in an automated manner in MDirector and without requiring any additional effort on the part of the users of the tool. Advertisers who activate the CRM Retargeting module will be able to immediately start collecting “data/cookies” on the registration and “thank you” pages of their “landing pages” created with MDirector Landing Optimizer . They will also collect “data/cookies” in each email they send, being able to qualify the users who open or click on any element of a newsletter or email marketing message with an “identification cookie”.
The collected cookies will create 4 new segmentations in the database that can be the basis for programmatic buying on Facebook and Display Retargeting:
Discover how MDirector Cross-Channel Marketing works in the following video: