Are you thinking of redoing your company's website?

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In recent years, the use of video in content has continued to grow. According to one study, the use of video as a marketing tool is increasing, with 86% of companies using it compared to just 61% in 2016. And when you also consider Cisco's prediction that video Internet traffic will represent 82% of all global Internet consumption by 2021, it's fair to say that video is the future of content marketing .

This is not surprising, given that video is an extremely useful and flexible tool. First, it is perfect for sharing across a wide range of social platforms . You can also use it to cater to different user needs, such as how-to videos, interviews with experts or influencers, or product demos. In fact, video can be especially important for converting leads , with over half of consumers using the medium to influence their purchasing decisions.

In terms of SEO, using videos in your posts can also improve engagement by increasing time spent on page. Hosting videos on your website can also potentially attract a lot of valuable backlinks .

Maybe because it was created several years ago, or because your competitors have a better looking one.
But are you sure you've taken into account all the variables in play and the effects that this change can produce?

It is true that until a few years ago companies japan telegram mobile phone number list created a website and after 3 or 5 years decided to completely redo it because it was old.
But things have changed. The web has changed.
That is why the reflection to be made is different.

Not a pretty site, but functional
Your old site is the best prototype of the new site . It may not be recent, but that should not be the reason to decide to “throw it away”. It is useful for you to discover which aspects of the old design are appreciated by users and which are not. There is no point in changing things that work well.

The redesign should not be driven by aesthetics, offering users a completely revolutionized solution. Rather, it should be defined how and why it is necessary to continuously improve the experience on your site for your audience. Is customer service receiving a lot of complaints? Are your users lost in navigation? Are conversion rates terrible?

These are some of the questions you need to ask yourself to understand whether your site is functional and useful for your users or not.