How to get more customer reviews?

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These days, customer reviews have become as important as the opinions of our friends and family. As proof, 88% of consumers trust online reviews as much as personal recommendations 1 .

Having customer reviews makes brands credible and improves the online reputation of the stores. They also help to develop the turnover of the points of sale. Indeed, 90% of consumers are influenced by positive online reviews before making a purchase 2 .

But then how do you encourage afghanistan mobile phone number list customers to leave a review ? And how do you get more customer reviews ? Answers below!


1. Always ask for customer reviews after each purchase.
2. Design simple customer review collection templates that are tailored to your targets
3. Collect customer reviews directly at points of sale
4. Use a customer review management platform
Conclusion


ask for customer reviews after purchase

1. Always ask for customer reviews after each purchase.
To get more customer reviews, the first step is to set up an automation of customer review collection . To do this, rely on a quality CRM that will allow you to send emails or SMS after each purchase or visit to points of sale.

Keep in mind that consumers rarely leave customer reviews on their own unless they are particularly unhappy. To collect positive customer reviews , you must systematically solicit your buyers.

email collects customer reviews

Example of a Digitaleo customer review collection email

Did you know that reviews fuel your e-reputation ? The more customer reviews you have and the more recent they are, the better your online presence . Note that 86% of consumers only refer to reviews from the last 3 months 3 . Regular reviews should therefore be a priority for your review management .

Finally, consider training your staff and encouraging them to ask for customer reviews after the checkout. A simple request greatly improves the response rate to customer review collection emails and SMS messages .



model collects target customer reviews

2. Design simple customer review collection templates that are tailored to your targets
Consumers are in a hurry, they are over-solicited by advertisements, newsletters, spam, etc. You must therefore absolutely offer them simple and effective models so that they take the time to leave you a customer review .

Did you know that 53% of consumers do not post reviews online due to lack of time 4 ? So start by sending an email or SMS with a direct link to the chosen customer review platform (Google, Facebook, TripAdvisor, etc.). This seems obvious but it is sometimes forgotten and, don't dream, the consumer will not take the step of looking for the link by themselves (and we understand why!).

To retrieve the direct link to leave customer reviews on your Google My Business listings :

Log in to your Google Sheet
Click on ask for reviews
Copy the displayed link
Also consider adapting the collection channel according to your targets. For example, if your ideal customer is part of the younger generation, they will respond more easily on Facebook, Messenger or WhatsApp than by email. As with any communication, it is important to know your target and their habits well to improve the ROI of your customer review collection.



point of sale customer reviews

3. Collect customer reviews directly at points of sale
To diversify your customer review collection methods, consider capturing consumers while they are still in store. To do this, you can set up different customer review collection systems directly in store.

Collection terminals, posters or flyers with QR code, tablet connected directly to your customer review page, etc. These devices allow you to capitalize directly on customer satisfaction. And not lose those who will not take the time to respond to your email or SMS!

Again, have your staff encourage shoppers to leave a customer review after they pay or while they're waiting at the checkout.

By multiplying the collection channels, you multiply your customer reviews. It's statistical.