Use interactive features like polls or stickers

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Post content regularly. Encourage interaction.and post question-and-answer-based content. This is an effective way to keep your audience engaged with your brand and content. poll on Instagram feed Poll on @glamourspain Instagram feed3. Promotions, contests and raffles. Another key digital marketing strategy to win over Generation Z is to run promotions, giveaways and contests. Who doesn't like a promotion or giveaway.


Centennials are no exception. With these actions you will not only italy mobile phone numbers database increase the visibility of your brand , you will encourage engagement and capture data and information from your potential customers. Keys to connecting with generation Z Choose the right platform . There is no argument here. We have already talked about which are their favorite social networks. Instagram is perfect for giveaways in which users must interact with your posts in the feed, Reels and Stories (comment, mention friends, etc.


). On TikTok, bet on campaigns in which users have to generate short videos, with creative tools such as effects and music, and complete their participation by filling out a form that you will have hosted on a landing page outside the platform. Know social media rules . Each platform has its own rules for promotions and contests. For example, Instagram prohibits tagging users in photos where they don't appear, and TikTok has specific guidelines on sponsored content.