Implement an automated A/B tool or methodology

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The ability to run A/B tests simultaneously allows you to generate more insights because you can complete a test in less time.

Many email tools like HubSpot allow you to A/B test emails and tools like Poptin allow you to A/B test campaigns on your website intelligently.

Since A/B testing is at the taiwan mobile phone numbers database core of CRO, the more effectively you implement it, especially through the use of automation, the better.

4. Check the results of your hypothesis
While many of the small tweaks that will drive conversions can be subtle and have subconscious impacts on your potential customers, others can be somewhat drastic.

Changing key phrases on a landing page to emphasize market segments, leverage social proof, or represent value through statistics or monetary incentives (a free trial, for example) can lead to highly conscious conversions of your leads .

Simply put, a prospect is more likely to knowingly convert because you backed up your claim with metrics rather than because your CTA was green.