Email marketing in SMEs is a marketing action that goes a long way for very little . Do you want to know more about why? Take a look at these reasons because, if you are a self-employed person or small business owner, you will be interested.
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6 reasons to introduce email marketing in SMEs
1. Impact on the user
2. Return on Investment (ROI)
3. Connect directly with users' interests
4. It is a universal medium to reach any device with an internet connection
5. Increase brand awareness
6. It contributes to user loyalty
6 reasons to introduce email marketing in SMEs
As we have already mentioned before, email marketing is one vp security email lists of those old rock stars that never die. The thing is that this virtue, which is valid for all types of companies, is even more noticeable in SMEs because this technique is measurable . Unlike other marketing channels, the return on investment here is clear and direct.
That said, it's worth going into more detail because the advantages are many. Using a free email marketing tool is very interesting for these reasons:
1. Impact on the user
Email reaches everyone , but you have to work hard to get noticed. Today, it is estimated that approximately 90% of adults in the United States and 74% of teenagers use email regularly. The result is that if you want to be sure of reaching someone, this is the best way to do it. Today, the population that does not have access to the Internet in developed countries is clearly residual. We can limit it to some sectors of the elderly and children who, obviously, do not yet have the capacity to function on the Internet.
2. Return on Investment (ROI)
This is, without a doubt, the star reason and even more so if we take into account that an SME usually has limited liquidity. Every dollar you invest in email marketing , if you do it wisely, provides a return of 40. There is no other marketing action, none, that can offer these figures.
Email ROI per $1 spent chart.
Source: smartinsights.com
The curious thing is that, although the demands have changed, the effectiveness of this medium remains the same. Today, you have to study the frequencies, personalize and include images that weigh little, but free email marketing is still a very good option.
#ctaText??# Users who receive email newsletters spend 138% more on commercial purchases
3. Connect directly with users' interests
Email marketing allows for a direct communication channel between customer and brand , and few marketing platforms can say the same (with the exception of social networks). This is a very important point for learning about the direct feedback that users give us through this channel and knowing what they like and what they don't. In addition, its power of personalization and segmentation based on these interests, and taking into account the response statistics that your email marketing platform gives you, such as the OR or CTR , will allow you to know which content is most successful and what interests your different types of customers the most.
4. It is a universal medium to reach any device with an internet connection
These are times of daily connectivity, preferably via mobile phone. In Spain, the latest AIMC survey , published in March 2020 , indicated that 91.6% of Internet users use their mobile phone and that, for 46.1%, this is the main access device (above laptops and desktop computers).
The advantage of sending an email is that it is usually the first thing people check as a matter of routine. And it doesn't matter whether they use mobile phones, desktop computers, laptops, tablets, smart devices or television . Email marketing reaches everywhere .
5. Increase brand awareness
Sending emails to your company's contacts, as long as it is done within pre-established guidelines and with the necessary frequency, allows your brand to become better known. Many clients think twice before taking the step and corporate reputation also improves with these actions .