Indlela yokusebenzisa amaphepha okuhlala ukuqhuba ukukhula koluhlu lwe-imeyile

[masud ibne2077]

Umfanekiso woku: Uthulule intliziyo yakho nomphefumlo wakho ekwenzeni imveliso emangalisayo okanye inkonzo obaziyo ukuba abantu ojolise kubo baya kuyithanda. Wenze uphando lwakho lwemakethi, uphuhlise isicwangciso sentengiso ephezulu, kwaye usete iiakhawunti zemidiya yoluntu ukusasaza igama. Kodwa kukho ingxaki enye - uyasokola ukukhulisa uluhlu lwakho lwe-imeyile. Ngaphandle koluhlu lwe-imeyile oluluqilima, awukwazi ukufikelela kubathengi abanokubakho kwaye ubazise ngazo zonke izinto ezimangalisayo onokuthi uzinike.

Kulapho amaphepha okumisa angena khona. Amaphepha okufika angatshintsha umdlalo xa kufikwa ekukhuliseni uluhlu lwakho lwe-imeyile. Ngokwenza iphepha elijoliswe kuyo kunye ne-call-to-action ethile, unokuqhuba i-traffic kwiwebhusayithi yakho kwaye ubambe izikhokelo onokuzondla ngokuhamba kwexesha. Kodwa ulenza njani iphepha lokumisa eliguqukayo? Kwaye ungenza ntoni ukwandisa amaphepha akho okumisa ukuze ube nempembelelo enkulu? Kweli nqaku, siza kukuhamba ngamanyathelo ekufuneka uwathathe ukwenza amaphepha okufikela asebenzayo aya kukunceda ukhulise uluhlu lwakho lwe-imeyile kwaye uthathe ishishini lakho ulibeke kwinqanaba elilandelayo.

Ngawaphi amaphepha okumisa kwaye kutheni abalulekile ekukhuleni koluhlu lwe-imeyile?
Amaphepha okuhlalisa ngamaphepha ewebhu azimeleyo enzelwe ukukholisa iindwendwe ukuba zithathe inyathelo elithile, njengokubhalisela i-newsletter okanye ukukhuphela i-ebook. Ngokungafaniyo nephepha lasekhaya lewebhusayithi yakho okanye amanye amaphepha, amaphepha okumisa enziwe anenjongo enye engqondweni, ewenza agxile kakhulu thenga idatha yetelemarketing kwaye asebenze ekuguquleni iindwendwe zibe ngabakhokeleli okanye abathengi.

Xa kuziwa ekukhuleni koluhlu lwe-imeyile, amaphepha okufika sisixhobo esibalulekileyo sokubamba ababhalisile abatsha. Ngokuyalela abatyeleli kwiphepha elinikezelweyo lokumisa elenzelwe isizukulwana esikhokelayo, unokwandisa amathuba okuba bathathe inyathelo kwaye babhalisele uluhlu lwakho lwe-imeyile. Oku kungenxa yokuba amaphepha okuhlalisa enzelwe ukuphelisa ukuphazamiseka kwaye agxininise kwisipho esisodwa okanye inkuthazo, okwenza kube nzima ngakumbi ukuba iindwendwe zibonelele ngolwazi lwabo loqhagamshelwano.

Ngaphaya koko, amaphepha okufikela akuvumela ukuba ulandelele amaxabiso akho okuguqulwa kwaye wandise amaphulo akho ekuhambeni kwexesha. Ngokuhlalutya ukusebenza kwephepha lakho lokufika, unokuchonga ukuba zeziphi izinto ezisebenzayo kwaye zeziphi ezifuna ukuphuculwa, kwaye wenze uhlengahlengiso ngokufanelekileyo. Oku kunokukunceda ukonyusa uluhlu lwakho lwe-imeyile kwaye uqhube ngakumbi itrafikhi kunye nengeniso kwishishini lakho .

Isishwankathelo, amaphepha okumisa ayinxalenye ebalulekileyo yalo naliphi na isicwangciso sokukhula koluhlu lwe-imeyile, njengoko ekuvumela ukuba wenze amaphepha agxilileyo, aphembelelayo alungiselelwe isizukulwana esikhokelayo kunye nokuguqulwa. Ngokusebenzisa amaphepha okumisa, unokubamba izikhokelo ezininzi, uphucule amazinga akho okuguqula, kwaye ukhulise uluhlu lwakho lwe-imeyile ngokukhawuleza kunangaphambili.

Ukuseta iinjongo kunye nokuchaza abaphulaphuli ojolise kubo kwiphepha lakho lokufika
Xa kuziwa ekudaleni iphepha lokumisa eliqhuba ukukhula koluhlu lwe-imeyile, elinye lamanyathelo okuqala kukumisela iinjongo ezicacileyo kunye nokuchaza abaphulaphuli bakho ekujoliswe kubo. Oku kuya kukunceda wenze iphepha lokufika elithetha ngokuthe ngqo kumthengi ofanelekileyo kwaye kwandisa amathuba okuba bathathe inyathelo elifunekayo.

Ukuqala, kufuneka uchaze injongo ethile ofuna ukuyifeza ngephepha lakho lokufika. Ngaba uzama ukwandisa uluhlu lwakho lwe-imeyile ngepesenti ethile? Ngaba uyayikhuthaza imveliso okanye inkonzo ethile? Okanye ngaba ufuna iindwendwe zikhuphele isixhobo okanye zizimase umsitho? Nokuba iyintoni na injongo yakho, kubalulekile ukuyenza ibe nokulinganiseka kwaye ichaneke ukuze ukwazi ukulandelela inkqubela yakho kunye nokwandisa iphepha lakho lokufika ngokufanelekileyo.

Okulandelayo, kufuneka uchaze abaphulaphuli bakho ekujoliswe kubo. Ngubani oyena mntu ufuna ukumtsala kwiphepha lakho lokufika? Ziziphi iintlungu kunye neemfuno zabo? Yintoni abanomdla kunye neentshukumisa zabo? Ngokuqonda abaphulaphuli bakho ojolise kubo, unokwenza iphepha lokufika elithetha ngokuthe ngqo kunye nokujongana neemfuno zabo kunye neminqweno.

Nje ukuba ube nokuqonda okucacileyo kweenjongo zakho kunye nabaphulaphuli ojolise kubo, ungaqala ukwenza ikopi kunye noyilo lwephepha lakho lokufikela. Ngokusebenzisa ulwimi kunye nemifanekiso ehambelana nabaphulaphuli bakho kwaye inxibelelane ngokucacileyo ixabiso lonikezelo lwakho, unokonyusa amathuba okuba iindwendwe zithathe isenzo esinqwenelekayo kwaye zibhalisele uluhlu lwakho lwe-imeyile.

Isishwankathelo, ukubeka iinjongo kunye nokuchaza abaphulaphuli bakho ekujoliswe kubo ngamanyathelo abalulekileyo ekudaleni iphepha lokufika eliqhuba ukukhula koluhlu lwe-imeyile. Ngokuqonda into ofuna ukuyiphumeza kunye nokuba ngubani ofuna ukutsala umdla, unokwenza iphepha lokufika elithetha ngokuthe ngqo kumthengi wakho ofanelekileyo kwaye wandise amathuba akho okuphumelela.

Ukwenza ikopi enyanzelisayo kunye nokudala ukubiza okucacileyo kwisenzo
Ukuqulunqa ikopi enyanzelisayo kunye nokudala i -call-to-action ecacileyo zimbini zezona zinto zibalulekileyo ekudaleni iphepha lokumisa eliqhuba ukukhula koluhlu lwe-imeyile. Ikopi kwiphepha lakho lokufika kufuneka linxibelelane ngexabiso lesipho sakho kwaye incenge iindwendwe ukuba zithathe inyathelo, ngelixa umnxeba wakho wokuthatha isenzo kufuneka ucace, uvelele, kwaye kulula ukuwulandela.

Xa kuziwa ekwenzeni ikopi enyanzelisayo, kufuneka ugxininise kwizibonelelo zonikezelo lwakho kuneempawu nje. Ikopi yakho kufuneka iphendule umbuzo othi, "Yintoni ekhoyo kum?" kubaphulaphuli bakho ojolise kubo kwaye uchaze ukuba umnikelo wakho unokusombulula iintlungu ezithile okanye iimfuno zabo. Sebenzisa ulwimi olucacileyo nolucacileyo ekulula ukuluqonda kwaye unqande ijargon okanye amagama anokubhidanisa okanye alahlekise iindwendwe zakho.

Ukongeza, kuya kufuneka usebenzise ubungqina bezentlalo kunye neempawu zokuthembela ukonyusa ukuthembeka konikezelo lwakho. Ubungqina, uphononongo lwabathengi, okanye izibalo zinokunceda ukukholisa iindwendwe ukuba unikezelo lwakho luxabisekile kwaye luthembekile, lukhulisa amathuba okuba bathathe inyathelo.

Xa kuziwa ekudaleni umnxeba ocacileyo wokuthatha isenzo, kufuneka ukwenze kucace ukuba iindwendwe kufuneka zenze ntoni ngokulandelayo. Sebenzisa isicatshulwa esicacileyo nesicacileyo, imibala, okanye amaqhosha ukukhokela iindwendwe kwisinyathelo esilandelayo kwaye ugweme ukugqithisa ngokhetho oluninzi okanye ukuphazamiseka. Ukubizelwa esenzweni kufuneka kube yeyona nto ibalaseleyo kwiphepha kwaye kufuneka inxibelelane ngokucacileyo ngenzuzo yokuthatha inyathelo (umz. "Bhalisa ngoku kwaye ufumane i-ebook yethu yasimahla!").

Isishwankathelo, ukwenza ikopi enyanzelisayo kunye nokwenza umnxeba ocacileyo wokuthatha isenzo zizinto ezibalulekileyo zephepha lokufika eliqhuba ukukhula koluhlu lwe-imeyile. Ngokugxila kwiinzuzo zesipho sakho, usebenzisa ubungqina boluntu, kunye nokwenza ukubiza kwakho-kwisenzo kucace kwaye kuvelele, unokwandisa amathuba okuba iindwendwe zithathe inyathelo kwaye zibhalisele uluhlu lwakho lwe-imeyile.

Ukuyila uyilo olusebenzayo lwephepha lokufikela elitsala umdla wabaphulaphuli bakho
Ukuyila uyilo olusebenzayo lwephepha lokumisa yinto ebalulekileyo ekudaleni iphepha lokumisa elitsala umdla wabaphulaphuli bakho kwaye liqhube ukukhula koluhlu lwe-imeyile. Uyilo lwephepha lakho lokumisa kufuneka lubonakale lukhangelekile, lulula ukuhamba, kwaye lugxininise kwizinto eziphambili ezikhuthaza iindwendwe ukuba zithathe inyathelo.

Ukuqala, kufuneka ucinge malunga noyilo olubonakalayo olupheleleyo lwephepha lakho lokufika. Khetha imibala, iifonti, kunye nemifanekiso ehambelana nebrand yakho kwaye enomtsalane kubaphulaphuli ojolise kubo. Kuphephe ukusebenzisa imibala emininzi kakhulu okanye iifonti ezinokongamela iindwendwe okanye lenze iphepha libonakale lixakekile. Endaweni yoko, gxila ekudaleni uyilo olucocekileyo noluchwepheshile olunxibelelana nexabiso lonikezelo lwakho.