While delivering on goals is how success is measured, the key contributor is not easily quantifiable – the relationship between the agency and client. Here are six tips to establish a successful, long-lasting content marketing agency relationship.HANDPICKED RELATED CONTENT: Agencies: How to Set Your Clients’ Content Marketing Expectations Pitch perfectionWhile all relationships take time, agencies and clients need to establish the foundation from the start. The initial pitch meeting is a great way to kick off the client relationship. The key is for the agency to always focus on the client.
(or whoever is pitching the client) offers the first impression switzerland phone number example of the agency’s personality, expertise, and capabilities, and that’s important.But the best way to build rapport with the client is by understanding their needs going into the pitch. Who is their audience? What sets them apart within their industry? Doing a little homework up front can make or break the client’s decision to go with the agency (or not). And if it takes more than one meeting to sign the client, agencies must be sure to follow up on everything promised in the first interaction.
When a successful pitch leads to a paid project, this is the real chance for the agency to prove it understands the client’s needs and goals. A well-researched, polished presentation that excites the client will grow the relationship. It will also establish how the groups will work together going forward (more on this below).Agency tip: Involve the account manager with the client as early as possible. The client might like the owner, but it’s the relationship with the account manager that’s going to matter most in the day-to-day interactions.