The number of unique YouTube users worldwide has surpassed 2 billion. In Russia, the network's audience is rapidly approaching 42 million. Not only is the number of users growing, but also the number of channels and bloggers, video content is constantly becoming more complex, and competition is becoming more intense.
It is now almost impossible to simultaneously create content for a popular channel and promote it, so YouTube managers come to the aid of bloggers and companies. Let's look at what their responsibilities include, how to become a YouTube manager, and what prospects this profession has.
Who is a YouTube manager or YouTube channel promotion specialist
A YouTube manager is a specialist in promoting videos and channels in search of the video hosting service of the same name. In addition to working on promotion, a YouTube manager acts as a strategist and organizer of the process when preparing content. He coordinates the work of several specialists at once, from video production to the marketing and advertising department.
The peculiarity of the profession is that there is no training for YouTube channel managers anywhere (except for several online courses), and most of the current specialists are either self-taught or came from related specialties (content marketing, blogging, SMM, etc.). But even despite the lack of specialized education, YouTube promotion specialists are in great demand.
Their services are needed by video bloggers of all stripes, infobusinessmen, companies tunisia phone number example and online stores that plan to attract traffic using video content.
Key Responsibilities of a Youtube Manager
A YouTube manager is fully responsible for the channel to their client or employer. Their main job functions include:
creating a Youtube account;
account design;
analysis of target audience and competitors;
development of a content plan;
coordination of the process of filming and editing videos;
publishing and optimizing videos on the channel (tags, keywords in titles and texts, hints in videos, end screens and cross-linking with other videos, tracking backlinks);
preparation of text descriptions;
channel moderation (removing spam in comments);
community creation (communication with the audience);
attracting new subscribers and retaining old ones;
purchasing advertising on other channels and placing advertising on your own;
communication with partners, advertisers and YouTube administration;
attracting traffic to the channel using third-party advertising tools (contextual and targeted advertising, placements with partners, etc.)
working with YouTube analytics;
creating reports for the customer;