These campaigns didn’t just sell products

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The department store distributed booklets featuring Rudolph’s tale to children during the holiday season, and its popularity soared, leading to the now-iconic 1949 song by Johnny Marks, May’s brother-in-law. A look back at some of the most iconic holiday examples, from the Macy’s Thanksgiving Day Parade to candy canes, all the way to Santa Claus himself and beyond, reveals how commerce and culture have intertwined to shape modern festivities and traditions. What unites these examples is their ability to resonate beyond the marketplace.

; they captured the essence of the phone number in singapore holidays, aligning brands with the season’s emotions, rituals and values. In doing so, they successfully turned marketing strategies into enduring traditions. Read more: A Merry Little Season: SMB Payment Strategies for Driving Holiday Sales This Year How Holiday Marketing Campaigns Transformed Into Beloved Traditions Perhaps no figure embodies the Christmas holiday more universally than Santa Claus. While Saint Nicholas has existed in various forms for centuries, the jolly, red-suited Santa we know today owes much of his image to Coca-Cola.

In the 1930s, Coca-Cola commissioned artist Haddon Sundblom to create illustrations of Santa for its holiday advertisements. These depictions — rosy-cheeked, rotund and undeniably cheerful — became an instant hit. The Coca-Cola Santa wasn’t just a marketing triumph; it was a cultural phenomenon. Coca-Cola repeated the same message every December, and by standardizing Santa’s image across millions of print ads, Coca-Cola solidified this portrayal as the definitive Santa in popular imagination, with other versions of Father Christmas falling from popularity.